Fashion Communication

Ceramic and Glass Design

Fashion Communication is one of the newest and upcoming fields in the fashion industry. Today, the fastest growing field is fashion and many Indian brands are competing with international brands. This has opened up tremendous possibilities for a designer of fashion communication, who will work on design strategies, brands, portfolios etc. He / she will also work on areas such as visual merchandising, styling, graphic design, display and exhibit design, advertising, public relations, and creative writing. Students with a degree in fashion communication, will have high level of skill and domain knowledge, and will emerge as professionals who offer extremely effective communication solutions for the fashion and lifestyle industry.

With a multitude of pret and luxury brands mushrooming, it has indeed become essential for each one of them to develop a unique brand identity for maximum impact and visibility in the domain of Fashion and Lifestyle Industry. This is made possible by fashion communication professionals; who excel in extending the design strategy beyond the domain of the product to include all aspects of communication design. Thus ‘Fashion Communication’ forms the core of the whole business of fashion.

Skills / Processes:

Students will learn about the process of design and how to apply human centered approach to problem solving. An optimum mix of traditional and new design skills is offered along subject like history of design and creative process. The curriculum includes areas such as graphic design, visual merchandising / retail experience design, exhibition and display design, event management, photography, styling, advertising, public relations and creative writing specific to fashion and lifestyle industry. A good course in communication will arm you with an understanding of web and multimedia design, computer graphics, illustration, product design, exhibition design, visualising and art direction, typography and photography.

Career Opportunities:

Fashion Communication students emerge as dynamic professionals qualified to offer the most effective and financially viable communication solutions for the fashion and lifestyle industry. Fashion Communications covers a diversity of opportunities in marketing, advertising, public relations, and journalism and has long been considered one of the industry's untapped career resources. Students in this area study illustration, packaging, computer graphics, photography, and fashion event planning and production.

Potential Employers

Marks & Spencer

Shoppers Stop

Christian Dior



Fashion Communication Schools to Consider

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