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Project Management


Project Management is an organisational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product life cycle. The day-to-day tasks of product management professionals can include a wide variety of strategic and tactical duties. Most product managers or product owners do not take on all of these responsibilities. Indeed, in most companies, at least some of them are owned by other teams or departments.

But generally speaking, most product professionals spend the majority of their time focused in following areas of responsibility:

  • Conducting Research:Product management professionals (product managers, product owners) conduct research to gain expertise about the company’s market, user personas, and competitors.

  • Developing Strategy: When they’ve gained sufficient industry information, product professionals then shape this knowledge into a high-level strategic plan for their product—including goals and objectives, a broad-strokes overview of the product itself, and maybe a rough timeline.

  • Communicating Plans: Now that they have a working strategic plan—which they’ll typically develop using a product roadmap—product professionals then present this plan to key stakeholders across their organization: executives, investors, their development team, etc. These product professionals will need to continue communicating across their cross-functional teams throughout the development process and beyond.

  • Coordinating Development: Assuming they have received a green light to move forward with their product’s strategic plan, product professionals will then coordinate with the relevant teams—product marketing, development, etc.—to begin executing the plan.

  • Acting on Feedback and Data Analysis: Finally, after the product has been built, tested and introduced to the marketplace, the product professional will learn, both through data analysis and by soliciting direct feedback from users, what works, what doesn’t, and what to add. Then they will again work with the relevant teams to incorporate this feedback into future iterations of the product.

Project Management Schools to Consider


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