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Strategic Design Management


Strategic Design Management is about redefining and redesigning management processes, strategies and leadership models through strategic design interventions. It is a discipline that strives bringing together students aspiring to initiate and lead changes in emerging fields: business professionals wishing to address business related challenges through the implementation of design, design practitioners seeking to acquire expertise in business and leadership and entrepreneurs looking to develop transformative business propositions for an evolving global economy.

Skills / Processes:

Students are trained to produce entertaining, stress free, playful and yet highly productive and innovative work environments that value each individual in their terms and inspire imaginative and creative contribution.

Businesses are the main consumers of strategic design, but the public, political and not-for-profit sectors are also making increasing use of the discipline. Its applications are varied, yet often aim to strengthen one of the following: product branding, product development, corporate identity, corporate branding, operating and business models, and service delivery. Thus, strategic design has become increasingly crucial in recent years, as businesses and organisations compete for a share of today’s global and fast-paced marketplace.

Career Opportunities:

Businesses today have to be inclusive and holistic and maximise worth and dignity rather than just revenues. Such businesses require leaders who, apart from being entrepreneurial, can adroitly envision and decode the future, simplify the complex and offer enchantment. Such leaders have the ability to design contextually relevant imaginative, creative, transformational and intuitive strategies, business processes, tools and techniques rather than just copy, follow and run the operations. They have the ability to design and make the future present. Management and leadership practices of today are found wanting to meet these requirements and direly need re-imagination. Design as a discipline has been addressing these issues and Strategic Design Management is a programme specifically designed powered by design methodologies to meet these demands and fill these gaps.

Strategic Design Management Schools to Consider


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